Pages act like profiles for communities or organizations, and you can easily set one up for your business. It’s so easy and accessible, in fact, that many businesses forgo traditional branded websites and use their Facebook page as their main point of online contact with their customers.
If you don’t already have a page, you can follow this link to get started: https://www.facebook.com/pages/creation/
While Facebook does a good job of guiding you through the basic steps, there are some insider tips that will make that initial setup easier:
- Create a page username (@username). A username makes it easier for people to find your page and gives you a new custom URL.
- Add a button to your page. You can choose one call-to-action (CTA) button to appear under your cover photo. Depending on which one you choose, you can direct users to book an appointment, message you, learn more about your business, shop your products, or download your app. You can create a CTA button by clicking on “Create Call to Action” on your cover photo.
- To customize the look of your page, head over to Page Settings, and click on the “Templates and Tabs” tab. Here, you can choose which tabs to display on the side of your page. Basically, tabs are sections of your page. You can choose to include a section for photos, reviews, offers, etc.
- Do you want some help managing your page? Well, you’re in luck. Facebook lets you add collaborators to give you a hand. You can give additional FB users access to your page by navigating to the “Page Roles” section of the Page Settings.
Here, you can decide if you want each user to be an admin, an editor, a moderator, an advertiser, or an analyst. Every role can at least view insights and see who published each post under the page name. In addition, certain roles have access to more advanced features:
- Admin: Admins have complete control over and access to all features. The person who sets up the page is an admin by default.
- Editor: Editors can do just about anything admins can do except manage page roles and settings.
- Moderator: The moderator role is best for customer relations. These users can respond to and delete Page comments, send messages as the Page, and create ads.
- Advertiser: Advertisers do exactly what you’d expect. They have the ability to run ads but not send messages, comment, etc.
- Analyst: An analyst does not have permission to make any changes to the page. They can only view insights and see who published content as the page.
With these few simple tweaks, your FB business page becomes much more powerful.
Thanks for Reading.
About the Author
Mike Speer is a digital marketing executive at Michaels Wilder. Tune in daily for new content and other updates from Michaels Wilder that focus specifically on building your businesses digital presence. Sign up for our exclusive Inner Circle Newsletter, which will have exclusive content for Business Owners and Marketers that will not be posted on social platforms.
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