written by
Mike Speer

Who Uses Instagram?: A Quick Overview of Your Instagram Audience

social media marketing 1 min read

Instagram has over 500 million daily users from around the world. It’s an impressive number, but to figure out how to market to these users, we need to know what makes Instagram users different from those on other social platforms.

Where are they from? What are they like? Just how many Instagram accounts are actually owned by dogs?

Although Instagram, unfortunately, doesn’t provide any information on how many of their accounts are created on behalf of pampered pooches, we were able to find some statistics that matter to marketers looking to improve their Instagram strategy:

  • The U.S. has the largest number of Instagram users (121 million), followed by India (71 million) and Brazil (64 million). (Statista)
  • 35% of U.S. adults use Instagram. (Pew Research)
  • Instagram is the 2nd most popular social media site among teens. (Snapchat is #1.) (Statista)
  • City dwellers are much more likely to have an Instagram account than their suburban or rural counterparts. (Pew Research)
  • Women are more likely than men to have an Instagram account. (Pew Research)
  • The largest age demographic of Instagram users is 18-29 year-olds. (Pew Research)
  • Instagram usage is mostly consistent across income levels. (Statista)

Instagram is trendy, so it stands to reason that many of its users are young and hail from cityscapes. Note, though, that Instagram users come from all economic backgrounds. That means that whether you offer a prestige brand or a more affordable option, there’s an audience for you on Instagram.

Instagram digital marketing